Full-Service, Not a Broker
We run the entire process: finding buyers, building materials, valuation, negotiation, close. Led by the person who took your mandate, not a network of intro-only contacts.
Selling a business is a distraction. At best.
There's a saying in dealmaking: time kills deals, and distraction is how deals die. Founders shouldn't get pulled away from the one job that matters: running the company the buyer is actually paying for.
Closing deals takes more than a few calls and paperwork while hoping the right buyer shows up. It takes knowing which buyers are serious and which are just curious, a deal structured around what you want and what each one will actually pay, and someone steering it through to close. Most paths to a sale only ever deliver part of that, and founders below a certain size end up piecing it together themselves.
We created BRAE to make the complete process universally accessible to great founders.
BRAE's next-gen process for selling your business.
BRAE runs a full institutional-grade process: senior dealmakers, real buyer outreach, real negotiation, built for the deal sizes brokers ignore and traditional investment banks can't scale to serve.
AI-native tooling compresses the mechanical work (buyer research, materials, data-room prep), so a lean team can run multiple live mandates without cutting corners on any one of them. Success-fee only. We do the work before we get paid.
What you're actually getting.
Paid Only When the Deal Closes
No retainer, no upfront cost. We only take on deals we actually believe will close, because that's the only way we get paid too.
Cut Deal Timelines by Half
Buyer research, building the deck, the paperwork grind: AI takes care of it, so our dealmakers can focus on the critical issues and drive the strategic decisions that actually move a deal. That's what cuts a timeline in half, not just more headcount.
A clear process, start to close.
AI maps out 200+ strategic buyers/investors for your business, not a generic contact list. Then we contact them to find out fast who's actually serious and who's just curious.
A short teaser to get buyers' attention, a full information pack once they sign an NDA, and the discussion materials in between: AI works alongside our team across every step, from outline and research to narrative and slide design, built to the standard a serious buyer expects. It starts with your data room: AI gathers, connects and interprets the large volume of files in it, so nothing important is missed.
We value your business using multiple standardized, industry-recognized methods, cross-checked against each other, so the number holds up when a serious buyer pushes back.
Every founder wants something different out of a sale: cash up front, payments over time, staying on, or walking away clean, and so does every buyer. We shape the terms around what you actually want, matched to what they'll realistically agree to. The same person who took your mandate leads every negotiation and carries it through to signing, so nothing stalls waiting for someone to pick it back up.
Before you reach out.
A success fee only, agreed deal by deal and due only when your deal closes. No monthly retainer and no upfront cost.
Every mandate moves at the pace the market and the buyer pool allow. As a reference point, one of our clients received an offer four months after our first conversation.
Yes. Discretion runs through the whole process, from first conversation to close.
BRAE is built around AI from the ground up, which lets us scale our service while rethinking the traditional advisory business model and the conventional deal workflow. Before you commit to anything, we prepare a free, in-depth review of your business and your options, yours to keep as food for thought, and we check whether your data is ready before any process begins. Because technology does the heavy lifting, we run deals faster and close more of them. It also means we never need a monthly retainer or a lock-in. We charge a success fee only: we only win when you win.
SMEs across Vietnam and Southeast Asia with annual revenue of US$1M or more.
Reach out anyway. A transaction is only one of the ways we work with founders, and much of the value comes well before one happens. We have already provided investor relations support to companies at this stage and introduced them early to prospective buyers and investors, so the relationships are in place when the time is right. And if a deal isn't right for you yet, we'll tell you why: the structural reasons your business shouldn't do a transaction today, and the boxes to tick before it's worth considering. We work on a success fee only, with no monthly retainer and no lock-in. Our incentives are purpose-built so that the only thing we can do is advise what's best for you.
Thinking about your next chapter?
Let's have a conversation about what's possible: no obligation, no pressure, just a founder-to-founder read on your options.